Work
Case studies from 15 years of building and operating digital systems — from Emaar Turkey's 6-year transformation to AI automation deployments for international clients.
AI Skincare Shopping Concierge — Full-Stack RAG Platform
Built a conversational AI shopping concierge for a D2C skincare brand, live in the UK and US, that gives personalized product recommendations backed by real-time retrieval instead of static content. Next.js 14 (App Router, TypeScript) frontend with Clerk auth, orchestrated by n8n and backed by Supabase Postgres with pgvector 0.8.0. Product/review/social data — 15,188 products (326 MB), 65,895 reviews (41 MB), and 11,654 social video entries (213 MB) — is indexed with OpenAI text-embedding-3-large (1536-dim) behind an HNSW index (m=16, ef_construction=64, cosine distance), queried via a hybrid vector+full-text-search RPC using reciprocal-rank-fusion. Three parallel agent tools power each query: catalog hybrid search (UK), live retailer scraping through Browserless for thin-coverage US retailers plus a catalog fallback, and a region-filtered discount-code lookup against Google Sheets. GPT-5.4-mini drives the conversation with prompt versions managed in Langfuse, returning product tables, social proof, reviews, and discount codes in one response. Deployed on Oracle Cloud with aaPanel, PM2, and Nginx.
Emaar Turkey 3-Phase Digital Transformation
Led a 6-year, 3-phase digital modernization roadmap across Emaar Turkey's entertainment and retail operations. Phase 1 consolidated guest relations and security data; Phase 2 integrated Oracle Fusion ERP with front-end ticketing; Phase 3 deployed AI-driven CRM automations and a web-based B2B agent portal.
HubSpot Multi-Pipeline CRM — Education Client
Designed and delivered a full HubSpot CRM build for an education services business, mapping the complete student lifecycle across multiple pipelines: Lead → Application → Offer → Payment → Enrolment → Active → Alumni. Included automated stage transitions, task assignments, and reporting dashboards.
Emaar Square Mall — SLA & Incident Management System
Built a full multi-department operations platform on Zoho Desk + Zoho CRM for a major Istanbul shopping mall. Six integrated use cases: incident & SLA ticketing (security, cleaning, technical, retail), WhatsApp AI ticket closure via GPT-4.1-mini, guest relations intelligence across 4 mall desks, leasing pipeline automation with a custom AI-built quote widget, KPI scoring with CEO-level bonus accountability, and a Yardi→n8n→Zoho CRM hourly data sync pipeline.
baybotanik.com — E-commerce Build & AI Automation
Built an AI-first operational stack for a PrestaShop e-commerce store from scratch — server setup, branding, full product catalogue (122 products, 44 categories), AI-driven SEO content generation, automated inventory syncing via n8n and Make.com, and a WhatsApp customer service bot built on the Claude API.
Perfect Roofing — GoHighLevel CRM + AI SMS Automation
Deployed GoHighLevel as the CRM foundation for a US roofing contractor, integrating three lead sources — CallRail, Google Ads LSA, and Roofr — into a unified pipeline. Built AI SMS follow-up sequences that automatically engage inbound leads, qualify prospects, and route conversations to the sales team.
GME — Framer Website + HubSpot Lead Gen + Booking Flow
Built a high-converting lead-generation website on Framer for an education services client, with integrated HubSpot contact forms, a booking/discovery call flow, and analytics. Designed for fast load times and mobile-first conversion.
CRM Deployment + Marketing Automation + Loyalty System
Built a unified CRM environment integrated with live ticketing data to trigger automated loyalty rewards and personalized marketing flows based on visitor behavior. Deployed HubSpot for digital marketing automation and Zoho CRM + Zoho Survey for on-site guest feedback collection and CRM data flows.
B2B Ticket Issuing Portal
Designed and launched a web-based B2B portal enabling wholesale agents to issue tickets in real-time with live inventory access and order visibility. Built on a custom portal architecture with REST APIs and webhooks — eliminating the error-prone manual process for wholesale partners.