Emaar Turkey · 2022
CRM Deployment + Marketing Automation + Loyalty System
What was built
Built a unified CRM environment integrated with live ticketing data to trigger automated loyalty rewards and personalized marketing flows based on visitor behavior. Deployed HubSpot for digital marketing automation and Zoho CRM + Zoho Survey for on-site guest feedback collection and CRM data flows.
Outcome
Reduced manual campaign management time by 60%. Increased repeat purchase rates through automated loyalty triggers.
Tools used
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