About
Mert Köseoğlu operates at the rare intersection of AI systems architecture and large-scale business operations. With over 15 years of experience driving digital strategy, he most recently led Emaar Turkey's 6-year digital transformation — a 3-phase modernization that integrated Oracle Fusion, a B2B agent portal, and automated CRM loyalty systems across a major entertainment and retail group.
Unlike traditional consultants, Köseoğlu builds the systems he operates. His technical depth is anchored by Make.com L4 and n8n L1 certifications. As the founder of vavevu™, he runs a hybrid model combining AI automation consultancy with direct client delivery — including full end-to-end e-commerce deployments like baybotanik.com. He delivers measurable operational efficiency by replacing manual workflows with scalable, AI-driven infrastructures that connect directly to revenue growth.
The Emaar Chapter
From 2020 to 2026, Mert led digital channel operations across Emaar Turkey's entertainment and retail portfolio — 75+ locations spanning aquariums, theme parks, and shopping centres. The mandate was a full digital transformation: three phases over six years.
Phase 1 consolidated guest relations and security data. Phase 2 integrated Oracle Fusion ERP with front-line ticketing systems. Phase 3 deployed AI-driven CRM automations and a web-based B2B agent portal. The result: a unified digital ecosystem with 99.9% uptime for critical systems and standardized reporting for the C-suite.
The most technically complex delivery was the Emaar Square Mall SLA platform — a full multi-department operations system on Zoho Desk + CRM that processed 70,000+ security tickets, introduced sub-1-hour cleaning SLAs enforced by WhatsApp AI automation, and gave the CEO real-time KPI visibility with bonus accountability tied to performance data.
Certifications
Core Competencies
AI & Automation Systems Design
Architecting end-to-end automated workflows that eliminate manual data entry and synchronize disparate software ecosystems. Specialized in deploying agentic workflows using Claude/OpenAI APIs and low-code orchestration.
Digital Operations at Scale
Managing complex digital infrastructures across high-volume physical and digital touchpoints. Expert in synchronizing operations for multi-location enterprises to ensure data consistency and service quality.
Strategic Transformation Leadership
Defining and executing multi-year roadmaps that transition legacy organizations into digital-first entities. Proven ability to align C-suite objectives with technical execution.
Revenue-Connected Product Thinking
Developing digital products and portals that directly impact the bottom line. Leveraging data-driven insights to optimize conversion funnels and B2B sales cycles.
Let's work together.